We’re happy to announce these major updates:
- Services Sign-Up: Register now for analytics; submit an app for a case study; nominate a developer (self-nominations welcome!); or sign-up to get hired.
- New Leaderboards
- Developer Leaderboards: See the top ranked Facebook app developers by total daily active!
- Ad Network Leaderboards: Check out how social networking ad networks rank based on votes from the developer community
- Social Advertising 101 Tutorial: Have you been confused by CPM, eCPM, CPC, CTR, PPC, and all the rest of the acronyms? Confused about how to evaluate any ad network? Learn the basics around social advertising in our one page tutorial summary!
As always, let us know if there are any bugs and give us your feedback!
Raymond said,
February 6, 2008 @ 5:20 pm
I believe that one thing lacking in the Social Media Application Craze is a full featured reliable and reputable means of monetizing applications. As soon as someone steps up and takes control, we will see a huge flood of investment money and applications galore. Sadly to say, they will most likely be Generics. But we can only hope for the best.
Charles said,
February 6, 2008 @ 8:35 pm
I would tend to agree. To date, all these “fb app” specific ad networks have only offered the feature of making their ads look somewhat like facebook, and resize to fit the canvas page.
None of them are leveraging the facebook platform itself. Consider the fact that link exchanges and ad networks currently will display an “install app” ad to people regardless of whether or not they have ALREADY installed the app!
To me, this is an egregious waste of impressions as well as clicks (unless the purpose of the campaign is to remind people they have the app installed, but that could be achieved for free via a facebook-sent email every once in a while).