As promised earlier, we’ll be taking a closer look at the Facebook app economy on a category-level, looking at trends between different categories or “types” of applications.
To start, we’ve chosen to display advanced stats for 3 categories: wall apps (the most popular), dating (the most ‘crowded’), and games (highest engagement based on % daily active).
Wall Apps
The data shows that Wall apps are split fairly evenly between males and females. Please note, however, that we did include Honesty Box in this category as well.
Dating Apps
It’s not surprising to see that the highest affinity category to Dating is Cars, given that Dating is slightly more “male.”
Games Apps
Games have a more “male” audience (not too surprising). Note, the actual percentage may actually be much higher, given that our games categories only has 3 apps, and Scrabulous is one of them (e.g. word games tend to have a larger female audience). For more analysis on game apps, take a look at Bret Terrill’s post. Bret has taken our “advanced stats” and performed his own analysis on the top 3 game developers on the Facebook platform. This is precisely the kind of insight and analysis that dA wants to provide to developers and the larger community. We definitely love to see more people look at our data and draw their own conclusions.
Notes and Considerations
- Data is dependent on our categorization procedure — specifically, which apps we’ve included in each of the categories. That being said, we only have chosen to look at the top apps on our Leaderboards in order to ensure that our data is statistically significant.
- Data is a “snapshot” overview of the economy and time-sensitive since our Leaderboards change over time.
- Data is biased towards users who have installed the app and may not necessarily reflect true “daily active.”
- Data is currently heavily based on US users, so data will be skewed for apps with a heavy non-US userbase.
