We had a great time at InterPlay last Thursday! Special Thanks to Bret Terrill for inviting us 
Check out the first 25 minutes of our keynote here.
Brief Summary:
- Page View (Impression) Multiple
average # of page views per daily active userTo focus the discussion, we introduced this metric in viewing social games.
- Social Gaming is HOT: Compared to Messaging apps (3x page view multiple) and Dating apps (20x multiple), social gaming apps are seeing, on average, a 50x multiple compared to other categories.
- Relative Metric Comparisons Matter: It’s not just about “Daily Active Users” (unique visitors / day). It’s not just about “Page Views” or “Avg Page Views per Daily Active User.” Different gaming apps do better depending on which metric you are looking at. It’s about looking at all these numbers in relation to the rest to see the bigger picture. At dA, we are all about understanding and analyzing the global data set.
- Increased gaming complexity: All apps follow an app life cycle - the rise, the plateau, the fall. The rates of growth and decline vary immensely depending on the nature of the application. At dA, we are seeing more complex, deeper game mechanics develop and evolve over time on the Facebook Platform, all of which are leading to higher engagement.
- Shift in traditional gaming audience: Social games are targeting a much broader audience than ever before. Yes, there is a 37-year-old woman in Ohio who is petting her virtual pet for 3 hours each day.
- Time to focus on Gen 3.0 Games: We talked about Gen 1.0. We’re seeing the rising players in Gen 2.0. Now, it’s time to focus on today and what will be coming in the future.
What’s Next
- We’ll be speaking on June 5th at the Social Media Business School event in LA. Don’t worry - we never give the same talk twice. New insights everytime.
- We’ll be relocating to San Francisco!
- Yes, per the Q&A discussion at Interplay, we are working on something big and an extension of dA to be released in the upcoming months. Stay tuned for the details
