developeranalytics [dA] | blog

At dA, the developers we’ve met and interviewed have never ceased to amaze us. Granted, all these developers have taken varying approaches in succeeding on the Facebook platform. We just wanted to give a shout out and congratulations to Ankur Nagpal for his recent feature in BusinessWeek. Ankur, a 19-year-old sophomore at UC Berkeley has made over six figures, creating over 70 personality quizzes for Facebook. Ankur has taken a simple, lightweight model of viral success and replicated that over and over, succeeding with tactics such as cross promotion of apps. We have observed similar strategies pursued by the “versus” game-like apps as well.

Mad props to Ankur and his ability to execute (while being a student)!

We’re happy to announce these major updates:

• Services Sign-Up: Register now for analytics; submit an app for a case study; nominate a developer (self-nominations welcome!); or sign-up to get hired.
• New Leaderboards
  • Developer Leaderboards: See the top ranked Facebook app developers by total daily active!
  • Ad Network Leaderboards: Check out how social networking ad networks rank based on votes from the developer community
• Social Advertising 101 Tutorial: Have you been confused by CPM, eCPM, CPC, CTR, PPC, and all the rest of the acronyms? Confused about how to evaluate any ad network? Learn the basics around social advertising in our one page tutorial summary!

As always, let us know if there are any bugs and give us your feedback!