Archive for Recent Updates

July Update

July 10, 2008 at 9:16 am · Filed under Events, Recent Updates

We’ve been busy but still alive! It’s been a hectic past 2 months – not only have we moved to SF but we’ve been travelling quite a bit as well. We got invited to speak at all three Social Media Buiness School events in LA, NYC, and London and will be heading up to Las Vegas next (Offerpal Media’s Master Developers Conference) and Casual Connect in Seattle later this month.

We’re working on a new product that we will be launching soon!

Social Media Business School Events

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The State of Social Gaming

May 24, 2008 at 9:49 pm · Filed under Analytics, Events, Recent Updates, Social Metrics, Trends

We had a great time at InterPlay last Thursday! Special Thanks to Bret Terrill for inviting us :)

Check out the first 25 minutes of our keynote here.

Brief Summary:

  • Page View (Impression) Multiple
    average # of page views per daily active user

    To focus the discussion, we introduced this metric in viewing social games.

  • Social Gaming is HOT: Compared to Messaging apps (3x page view multiple) and Dating apps (20x multiple), social gaming apps are seeing, on average, a 50x multiple compared to other categories.
  • Relative Metric Comparisons Matter: It’s not just about “Daily Active Users” (unique visitors / day). It’s not just about “Page Views” or “Avg Page Views per Daily Active User.” Different gaming apps do better depending on which metric you are looking at. It’s about looking at all these numbers in relation to the rest to see the bigger picture. At dA, we are all about understanding and analyzing the global data set.
  • Increased gaming complexity: All apps follow an app life cycle – the rise, the plateau, the fall. The rates of growth and decline vary immensely depending on the nature of the application. At dA, we are seeing more complex, deeper game mechanics develop and evolve over time on the Facebook Platform, all of which are leading to higher engagement.
  • Shift in traditional gaming audience: Social games are targeting a much broader audience than ever before. Yes, there is a 37-year-old woman in Ohio who is petting her virtual pet for 3 hours each day.
  • Time to focus on Gen 3.0 Games: We talked about Gen 1.0. We’re seeing the rising players in Gen 2.0. Now, it’s time to focus on today and what will be coming in the future.

What’s Next

- We’ll be speaking on June 5th at the Social Media Business School event in LA. Don’t worry – we never give the same talk twice. New insights everytime.
- We’ll be relocating to San Francisco! :)
- Yes, per the Q&A discussion at Interplay, we are working on something big and an extension of dA to be released in the upcoming months. Stay tuned for the details :)

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Speaking at InterPlay: Business of Games on the Social Web

May 19, 2008 at 12:25 am · Filed under Events, Facebook, Recent Updates, Trends, social gaming ·Tagged

Hey folks, we’re still alive, we promise ;p We’ve been working hard and seeing some very interesting trends emerging…

Just a heads up for everyone in the bay area this week: we’ll be at InterPlay: The Business of Games on the Social Web this Thursday, May 22nd in San Francisco. We will be revealing some of our newest discoveries on the platform and social gaming vertical, so hope to see you all there!

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Moving Ahead

April 2, 2008 at 12:24 am · Filed under Developer Interviews, Recent Updates

It’s been really busy here at dA.

Where We’ve Been

We gave a quick demo of our upcoming analytics suite at the Bay Area Developer Meetup last March 19th hosted at AOL and received great response. Since then, we also had a great time hearing some excellent speakers and panels at Snap Summit 2.0 on March 25th in San Francisco.

Where We’re Headed

Direct measurement analytics tools (in private beta, public beta in upcoming weeks) for developers! We will be releasing our analytics tools on our website in the upcoming weeks, so developers can monitor the health and growth of their apps. And yes, we are developers ourselves, so we keep up with changes to the platforms. If you are around the SF area, we’ll be speaking more on analytics/metrics and best practices at SocialMedia’s Business School this coming Thursday, April 3rd.

New Interview

We interviewed Justin Smith, Product Manager of Watercooler, a while back, so check out the interview for the story on how their TV and sports apps started. Oh, Justin also writes an terrific blog at InsideFacebook.com, so hit that up too :)

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AppNite at Graphing Social Patterns West

March 6, 2008 at 11:11 pm · Filed under Events, Recent Updates

We just came back from O’Reilly’s Graphing Social Patterns West down in San Diego where we were invited to present Developer Analytics at AppNite. We arrived at 6:20pm (demos starting at 7:00pm), and the cab driver told us the hotel was 100 miles away from the airport. Fortunately, we phoned up Dave McClure, and he assured us that it was only 10 minutes away (crazy cab driver!). So, we got to present, and by popular vote, we actually won first place in the “Facebook” category, bringing home a very cool prize: MacBook Air etched with social graph. Special thanks to Dave McClure for getting us down there in time and all who were part of the AppNite selection committee and voted for us :) !

We met some amazing folks at the conference and heard some awesome panels. Andrew Chen has a great summary post on some of the key takeways from the conference.

Go check it out!

PS: Fritz Nelson from InformationWeek also did a video interview of us.

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Advanced Stats Beta Access!

February 22, 2008 at 12:17 am · Filed under Analytics, Recent Updates

Hey guys! We’ve been quite busy on our end but wanted to keep everyone posted on our updates.

So, this past Monday, we released our “Advanced Stats” (featured on Mashable!) for public private beta access. Use the promo code “mashable1000″ upon logging in to view these stats.

Here’s a quick preview for “Top Friends”:

This is just the beginning of our backend analytics capabilities. There’s a lot of rich data that exists on social networks that is still untapped, so stayed tuned for more…

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You can now confirm your apps!

February 6, 2008 at 12:49 am · Filed under Recent Updates

We’ve updated the site so that you can now confirm any unconfirmed apps that were added on the “My Account” page. This way, we will be able to ensure that no developer takes credit for apps they were not actively apart in making. We highly encourage developers to do this as only confirmed apps are reflected on our Facebook Developer Leaderboards.

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New Leaderboards and Services Sign-Up!

February 4, 2008 at 6:25 pm · Filed under Ad Networks, Developers, Recent Updates

We’re happy to announce these major updates:

  • Services Sign-Up: Register now for analytics; submit an app for a case study; nominate a developer (self-nominations welcome!); or sign-up to get hired.
  • New Leaderboards
  • Social Advertising 101 Tutorial: Have you been confused by CPM, eCPM, CPC, CTR, PPC, and all the rest of the acronyms? Confused about how to evaluate any ad network? Learn the basics around social advertising in our one page tutorial summary!

As always, let us know if there are any bugs and give us your feedback!

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Still in pre-beta

February 4, 2008 at 6:12 pm · Filed under Recent Updates

Hey everyone,

As you know, da.com is still in pre-beta mode as we have not yet officially launched. We already have over 100 developers signed up and have gotten a really positive response so far! Please give us your feedback, comments, and suggestions by emailing feedback[at]developeranalytics.com. We’ll keep you posted on all updates on this blog!

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